Air Jordan™ 1 “Skyline” Campaign

Directed by Roderick Philipp

For this campaign I was tasked to tell a “Skyline” story in the city of Chicago. Tell a story of someone who goes above and beyond the Skyline in everything they do.

“Paying homage to the Jordan logo’s origin, The Air Jordan 1 High OG “Skyline” is inspired by the original 1985 Air Jordan campaign poster by photographer Chuck Kuhn, capturing Michael Jordan mid air in his signature Jumpman pose while the sunsets over the Chicago skyline. The photo would eventually become the Jordan brand’s official logo in 1988.

We followed The Chicago Boyz Acrobatic Team around while wearing the Skyline’s to capture what “The skies the limit” means to them.

The Chicago Boyz Acrobatic Team, featured on the NBC hit reality competition series “America’s Got Talent” is a professional gymnastics troupe consisting of talented young men and boys from the Chicago area. Chicago Boyz Acrobatic Team performances include acrobatic stunts, tricks, and maneuvers inside twirling jump ropes, catapulting off mini trampolines and thundering tumbling routines with impeccable timing. Founded in 1999 by professional gymnast Tim Shaw, these young inner city youth are taught discipline, respect, hard work, integrity and teamwork. Through Tim’s positive impact, many kids have not only become professional polished gymnasts, but turned their lives around in the process. The Chicago Boyz are the highlight of special events nationwide. They have performed at NBA and college halftime shows, professional circuses, festivals, theme parks and schools throughout the country.”

Client:  Jordan™

Agency: RSVP Gallery

Producer: Niles Porter

Director: Roderick Philipp

Editor: Roderick Philipp
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